CONTEMPORARY NY
MID016-03.jpg (71792 bytes) New York Architecture Images- Midtown

Postum (Cereal) Building

architect

Cross & Cross

location

250 Park Avenue (between East 47th and East 46th Streets)

date

1925

style

Neoclassical

construction

 

type

Office Building
 

 

images

 

notes

One of the only remaining old office buildings on Park Avenue is the former Postum [Cereal] Building at 250 Park Avenue. Designed by Cross & Cross in 1925, the building carried on the "Terminal City" designs of Warren & Wetmore so nobly enunciated at the Helmsley Building (the former New York Central Building) straddling the avenue which actually was completed a few years later. While well-proportioned, 250 Park Avenue lacks great detail and is a little lackluster, but then that is acceptable when it is reinforcing the overall ambiance. A large curved brass pipe ornamental element over the first setback on the avenue is an incongruous later addition. (if you ask me, I think this building looks vaguely Stalinist!)

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