Roof theatre: Opened 1904 as "Aerial Gardens" (693 seats). 1914 renamed "Danse de Follies". 1923 renamed "Frolic Theatre".

Special thanks to CARTHALIA Andreas Praefcke's postcard collection of theatres.

Along with the New Victory, Lyceum and Hudson theaters one of the oldest surviving legitimate theaters on Broadway. In 1902 impresarios Marc Klaw and Abraham Erlanger followed Oscar Hammerstein to 42nd Street. But just barely. The theater they commissioned Herts & Tallant to build across from Hammerstein's Republic has a narrow entry on 42nd Street with, the bulk of the house on 41st Street. The 42nd Street Beaux-Arts entrance opens into the finest Art Nouveau theater interiors in NYC. Carved and painted plaster, carved stone, carved wood, murals and tiles—all combine to evoke what it was like going to the theater at the turn of the century. A production of Shakespeare's Midsummer Nights Dream opened the theater on Nov 2, 1903. Florenz Ziegfeld staged his Follies at the New Amsterdam from 1913 through 1927, along with various editions of his other revues, known under various names including The Midnight Frolic and The Nine O'Clock Revue, on the theater's rooftop stage

As were many other legitimate theaters during the Depression years, the New Amsterdam was converted to a movie house in 1937. The Nederlander Organization purchased the theater in 1982 and, planning to piggyback on the proposed redevelopment of the Times Square area, started on a problem plagued reconstruction program to return the theater to legitimate use. Major structural problems, combined with the uncertainty of the City's economic health (which had the Times Square redevelopment project in fits and starts), repeatedly delayed the reconstruction. New York State purchased the New Amsterdam in 1992 and subsequently resold it to the Walt Disney Co for $29 million. The complete reconstruction of the theater between 1995 - 1997 signaled Disney's confidence in Times Square and anchored the further redevelopment of the area

1906 Victor Moore, Fay Templeton and Donald Brian star in Forty-five Minutes from Broadway, with a book by George M Cohan, music by George M Cohan and lyrics by George M Cohan. George M Cohan did not star

1907 A production of Franz Lehar's The Merry Widow runs for 416 performances

1910 The Otto Harbach-Karl Hoschna musical Madame Sherry runs for 231 performances and stars Jack Gardner, Ralph Herz and Lina Arbarbanell

1911 Hazel Dawn is The Pink Lady in her Broadway debut. The show, with music by Ivan Caryl and lyrics by CMS McLellan runs for 312 performances

1913 Flo Ziegfeld produces the first of his Follies revues at the New Amsterdam. This installment features Leon Errol, Frank Tinney and Ann Pennington

1913 Victor Herbert's musical Sweethearts stars Christie MacDonald

1914 Ziegfeld's Follies are back along with Leon Errol and Ann Pennington, this time joined by Bert Williams and Ed Wynn, in his very first Follies

1914 The great husband and wife dance team Vernon and Irene Castle make their last Broadway appearance in Irving Berlin's first musical Watch Your Step

1915 to 1920 Ziegfeld starts his Midnight Frolics on the rooftop stage of the New Amsterdam in 1915. Ziegfeld's Follies fly high through the late teens, with performers such as Bert Williams, Ed Wynn, May Murray, George White, Leon Errol, Fanny Brice, Theda Bara, Ina Claire, Ann Pennington and Lillian Lorraine sharing the bill. WC Fields makes his Follies debut in 1915, Will Rogers makes his in 1916, Eddie Cantor in 1917 and Marilyn Miller bows in 1918. After Prohibition goes into effect in 1920, the Midnight Frolics, which depended on after-theater drink sales, become the Nine O'Clock Revue, a show sustained by admission charges

1920 Ed Wynn stars in a revue of his own, The Ed Wynn Carnival, with Marion Davis

1920 Marilyn Miller, Leon Errol, Walter Catlett and Helen Morgan star in the Guy Bolton-Jerome Kern musical Sally. The show runs for 570 performances

1925 Otto Harbach, Oscar Hammerstein II and Jerome Kern collaborate on the musical Sunny. The show stars Marilyn Miller and Clifton Webb. A young Pert Kelton has a bit part; in the 50s she becomes not at all well-known as Alice Cramden in the first few episodes of the Honeymooners, later replaced by Audrey Meadow

1928 Sigmund Romberg and the Gershwin brother's combine for the musical Rosalie, starring Marilyn Miller, Jack Donahue and Frank Morgan

1931 Fred Astaire is in on his way out to Hollywood and The Band Wagon is his and sister Adele's last show together

1932 Even the best have a dry spell. Irving Berlin has not had a show on Broadway in 5 years. Face the Music has a book by Moss Hart, is directed by George S Kaufman and stars Mary Boland. It limps through 165 performances

1933 The Otto Harbach-Jerome Kern musical Roberta stars Bob Hope, Tamara Drasin, Sidney Greenstreet, Fay Templeton and George Murphy

1997 After a 60-year hiatus, the New Amsterdam reopens as a legitimate venue with a musical production of King David

1998 Destined for a long run delighting children of all ages, The Lion King opens to glowing reviews and glowing audiences. Critics doubted the Disney organization had the right stuff for Broadway, but the show takes the Tony for best musical, as do Julie Taymor for direction and Garth Fagan for choreography

2003 This show doesn't stop

            Broadway's newest legit house is really its oldest: the original New Amsterdam opened in 1903 (the same night as the Lyceum). The New Amsterdam theatre was built by Klaw and Erlanger.  Its elaborate decor was a collaboration of many painters, sculptors, and designers.  Decorated in mauve, green and dull gold, the beauty of the theatre earned its name "The House Beautiful" from the New York Times upon its opening.  Three motifs were used in the decoration:  the history of New Amsterdam from Henrick Hudson to 1903, the history of the theatre, and art nouveau floral and fauna.  
            On the roof of the New Amsterdam Theatre there was a unique stage.  While it was not unusual to have a small stage on the roof of a theatre, most rooftop stages contained no more than a platform that served as a simple stage and were only useable in warm weather.   They were more like gardens than theatres.  The New Amsterdam had a complete miniature theatre that could be used all year, although it was only used in the summer months.  On the rooftop, primarily variety shows were presented.
            When it was built, the New Amsterdam was the largest theatre in New York, and could seat 1800 people.  It opened in November of 1903, with Shakespeare's A Midsummer Nights Dream.  Over the years the New Amsterdam housed a variety of plays and musicals She stoops to Conquer, George M. Cohan's Forty-five Minutes from Broadway, and The Merry Widow.  In 1913, the New Amsterdam became the home of the Ziegfeld Follies.  The Follies brought many of the greatest Broadway actors and actresses to the New Amsterdam.  Leon Errol, Bert Williams, Fanny Brice, Will Rogers, and W.C. Fields are some of these performers.  Along with the Follies, Ziegfeld produced many revues and musical comedies in the rooftop theatre.  In 1914, the rooftop theatre was renamed Danse de Follies and  Ziegfeld added a dance floor on the rooftop.  Later, in 1923, the rooftop would be renamed again, to the Frolic Theatre.
            The New Amsterdam was affected by the depression.  While shows produced inside the New Amsterdam remained fairly constant through the early thirties, the rooftop theatre suffered.  In 1936, the New Amsterdam was closed.  The rooftop theatre was reopened the next year, but for radio use rather than live productions.  After the New Amsterdam reopened in 1937, productions of plays were limited.  The final live production in the New Amsterdam before its transformation into a movie theatre, was a production of Othello starring Walter Huston.  The theatre remained a movie theatre into the 1980's, when the owners, the Nederlanders, proposed to renovate the theatre.  This project was cancelled when problems were discovered in the main supporting beam.
            In 1993, the Walt  Disney Corporation brought the New Amsterdam back from the dead. At an estimated restoration cost of  $34 million the Disney Corporation agreed to restore The New Amsterdam to its former glory. Their restoration is stunning, both from the outside, where Times Square now bursts with a scrubbed-up neon glow, and on the inside, where the overdone baroque decor from the days of the Ziegfeld Follies has been lovingly returned to its former splendor. In the lobby, which contains elevators to take you to the mezzanine levels, you'll be greeted by uniformed ticket takers who look like they stepped out of a 1930's movie. To your right is a spacious and well-stocked refreshment area. The New Amsterdam Room downstairs, a broad round space connecting the men's and lady's lounges, is reached by grandly carpeted spiral staircases and features deluxe upholstered benches on which you can wait for  the rest of your party to take care of business in the restrooms or at the inevitable (but elegant) souvenir stand. (And there are attendants at each of the lounges, too.)
            The grand reopening of the New Amsterdam took place in May of 1997, with a concert staging of  King David.  Later that year, a stage version of the highly successful full-length cartoon The Lion King was presented at The New Amsterdam.  The Lion King went on to win the Tony Award for best musical in 1998 and has been playing to capacity crowds since its opening.  Needless to say it will be playing the New Amsterdam for years to come. 
            Disney has published a stunning coffee table book ($80 including tax at the theatre called simply The New Amsterdam). Lavishly illustrated, this volume by theatre historian Mary C. Henderson recounts the history of the theatre from its heyday as the home of the Ziegfeld Follies through its years as a movie house and then a decaying unused landmark to its exciting rebirth this year. The book also includes many before and after photos illustrating the renovation process. 

To see before and after pictures of the renovation click here.