New Yorker Hotel

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Twenty-three elevators, speeding at 800 feet a minute, travel 900 miles a day to carry you up to your room. All are self-leveling and automatic and they represent an investment of three-quarters of a million dollars. Operating at fully capacity they could transport the entire population of a city of 200,000 people in twenty-four hours. A special elevator serves the four function floors and another special elevator connects the lobby to the Pennsylvania station tunnel and to the new Eighth Avenue subway express when completed
Priceless murals, gold-illumined ceilings, carved glass and inlaid Persian walnut have been deftly adapted for the modern setting of the Grand Ballroom. 
The foyer opens into the lobby mezzanine and a grand staircase connects it conveniently to the lobby itself. The Grand Ballroom accommodates 800 at a luncheon or diner and 1000 for dance or meeting. The balcony is accessible from both the ballroom floor and the function lounges on the third floor. The ballroom and other public rooms are air-cooled in summer. 
Modern beauty and luxurious appointments distinguish the lounges and foyers. The very mode of the moment is mirrored in the striking decorations which reflect all the spirit and smartness of today. The spacious ballroom foyer on the second floor is decorated with murals by Louis Jambor, who also painted the murals for the lobby and Grand Ballroom. Third floor lounges open into the ballroom balcony, the beauty salon and private dinning salons A, B and C. And here are many quiet corners with restful chairs and deep, comfortable divans where you may meet your friends. 
The North Ballroom conveys an atmosphere of formal elegance. Essentially in the modern note it is a perfect locale for either social or business occasions. It accommodates three hundred and thirty persons for a luncheon or dinner and four hundred at a dance or meeting. Special service kitchens provide quick, flawless service to the two ballrooms. The North Ballroom also is air-cooled and is quickly accessible from the lobby by a grand stairway and the lobby mezzanine. It also is served by the special function elevator from the Thirty-fifth street entrance of the Hotel.
The ten private dining salons, located conveniently on the third and fourth floors, accommodate from twenty-five to one hundred and fifty persons for a meeting, luncheon, dinner or dance. The private dining rooms also are served by the special function elevator and are connected with special banquet kitchens to provide quick, smooth service. The decorations have been carried out in varied period motifs and the furnishings are striking examples of contemporary beauty and luxury. 
Every bedroom has a radio loud speaker with a choice of four programs; both tub and shower bath; Servidor; circulating ice water; hand telephone; bed-head reading lamps; full-length mirror and full-sized beds. Every room has two or more windows and all rooms are outside and flooded with light and air. Floor secretaries on each floor take your messages when you are out and prevent the annoyance of standing in crowded lines in the lobby to receive your mail and keys. 

The New Yorker has more than one hundred suites consisting of a parlor and one bedroom or a parlor and two bedrooms. The parlors have radio and Servidor. Some have disappearing beds and an extra bath. Others have private sky-terraces or roof gardens. Suites are available for as little as eleven dollars a day. Bedroom rates start at $3.50 a day for one person; $5.00 a day and up for two persons with double bed; and $5.50 a day up to two persons with twin beds. Rates are fixed and are posted in each room. 

Bathrooms are marvels of modern beauty and convenience. The walls are finished in black and sea-green tiling and the fixtures are in chromium nickel. The towel racks above the medicine cabinet are generously filled with extra large bath, face and hand towels and a special radiator keeps the room comfortably warm in the winter. There is a double socket bedside the mirror to connect curling irons or massage machine. 

Many suites open into sky-terraces where you can literally say "Good morning, Mr. Sun!" from these private roof gardens the whole vivid, far-flung panorama of New York lies at your feet in an animated tapestry of magic color and up here, a tenth of a mile above the street, you seem to be in a world apart. Far below you the lights of Times Square paint the darkness with splashes of flame and the Hudson cuts through the twilight haze like a silver ribbon. Room service will serve your dinner on your terrace if you wish.

The exquisite luxury and the compelling beauty of the ladies' lounge on the third floor are delightfully refreshing. An unusual feature is a series of tiny "powdering rooms" where milady, assisted by specially-trained French maids, can apply her cosmetics with the same privacy she finds in her our boudoir, and here also is a commodious checkroom for ladies attending functions in the ballrooms and dining salons and adjoining it is one of the famous Terminal Beauty Salons. The public stenographer's office is outside.

The beauty salon is truly a dream of green and orchid and silver. Walls of mosaic tiles in mauve and ivory and blue! Curtains of apple green shot with gleaming silver ivory chairs smartly upholstered in shiny patent black leather. And throughout this salon you will find the smooth perfection and correctness of service that characterizes truly authentic fashion. A shampoo? A wave? A facial? Each takes on a thrilling new loveliness under the skilled fingers of any of the thirty-two attendants. Open from nine a.m. till seven p.m. 

And here is the largest barber shop in the world! Forty-two chairs and twenty manicurists. Seldom do you have to wait here, but if you want to be sure to have a barber ready for you, make an appointment by telephone from your room. The shop is operated by the Terminal Barber Shops, Inc., whose twenty years of experience in the nation's greatest cities enable them to perform the ten-point Terminal promise of the most perfect and hygienic standards in modern barbering practice. The shop is located in the lower lobby. 

A quarter of a million-dollar radio system gives you entertainment and diversion in your room at the turn of a dial. The elaborate receiving apparatus, containing seventy-two tubes, gives you a choice of four programs. Special apparatus enables us to bring you programs from foreign counties. Twenty-five miles of wires carry the programs to the 2500 loudspeakers in the rooms and to the amplifies in the ballrooms, private dining salons and other public rooms. The volume of sound from the speakers is automatically controlled to prevent guests from being annoyed by noise.

The New Yorker's private laundry with its one hundred and fifty employees and half-million dollars worth of machinery is capable of handling the entire family washing and ironing of a city of thirty thousand. It not only launders the thirty-two acres of sheets, the sixty-five miles of toweling and the other three hundred thousand pieces of linen used in the hotel, but a special guest department enables you to have your own laundry back in your room before six o'clock at night if the laundry receives it before ten in the morning. The valet department gives you half-hour service on pressing night and day.

Seventy-eight feet below the sidewalk is the largest private power plant in the world. Five steam engines and oil-burning Diesel engine produce enough light, heat, power and refrigeration for the average city of thirty-five thousand people. Compressed air forces pulverized coal under the furnaces and blows the ashes out again. The engineering equipment includes the air-cleaning machinery which draws in air on the roof, washes and purifies it, and then forces it down into the restaurant, lobby, ballrooms and other public spaces.

The nimble fingers and quick minds of ninety-five telephones operators handle ninety-one incoming trunk lines, thirty-eight outgoing trunk lines and ten direct long-distance trunk lines in the huge telephone exchange on the forty-first floor. The system includes thirty-two hundred phones. In addition to this tremendous telephone system, the communication facilities of branch offices of both Western Union and Postal Telegraph are at your service in the main lobby. Messages for you in your absence from your room are taken by floor secretaries. 

Located at Thirty-fourth Street and Eighth Avenue, The New Yorker is quickly accessible from the Holland Tunnel and the Jersey Tubes. A tunnel connects it to the Pennsylvania and Long Island trains and I.R.T. subways systems. When the new Eighth Avenue subway is completed in 1931 there will be express station almost within the hotel. The theatrical district and smart shops are a stone's throw away; the important piers nearby. 

Almost every other service or convenience is found within the four walls of The New Yorker. A ten-room hospital on the fourth floor is open night and day; a theater ticket office buys amusement tickets at legal rates; the transportation department obtains your steamship, airways and railroad tickets; the flower shop and candy shop will deliver gifts anywhere; and for your convenience there are several shops on the lobby floor. 

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