CONTEMPORARY NY
019X.jpg (53270 bytes) New York Architecture Images-Seaport and Civic Center

THE WOOLWORTH BUILDING Landmark
Tallest building in the world, 1913-1930
792 feet, 241 meters. 55-stories

Top 25 NY Buildings

architect

Cass Gilbert

location

233 Broadway  

date

1911-1913

style

Neo-GothicArt Deco

construction

Height: 792 feet, 241 meters
Rising from a 27-storey base, with limestone and granite lower floors, the tower is clad in white terra-cotta and capped with an elaborate set-back Gothic top, with the spire rising to the height of 241.5 m. It was to be the tallest building in the world for 17 years, until the completion of the 40 Wall Street. 

type

Office Building
 
 
 
 
 
 
 
 
 
 
 

 

SCC019-constructionworker_lg.jpg (53067 bytes)SCC019-woolworthbuilding_lg.jpg (26437 bytes)SCC19E.jpg (41296 bytes)SCC19C.jpg (39730 bytes)Pict0600.jpg (138498 bytes)019X.jpg (53270 bytes)SCC19-woolwr03.jpg (49020 bytes)SCC19-woolwr02.jpg (47423 bytes)SCC19-woolwr3.jpg (53829 bytes)

 

SCC19A.jpg (32328 bytes)SCC19D.jpg (86735 bytes)SCC19-woolwr05.jpg (50076 bytes)SCC19B.jpg (33085 bytes)Woolworth318.jpg (34679 bytes)019L.jpg (106636 bytes)019Y.jpg (61290 bytes)SCC19-woolwr06.jpg (38218 bytes)SCC19-woolworth_pc.jpg (66390 bytes)
  019U.jpg (175415 bytes)019V.jpg (52942 bytes)019I.jpg (55614 bytes)019J.jpg (120038 bytes)
  North MuralStairs to RathskellarDetail of Arch019A.jpg (79105 bytes)Edward J. HoganLewis PiersonGunvald Ausarcade interior
  019M.jpg (100082 bytes)019A1.jpg (39870 bytes)019A4.jpg (27449 bytes)019A5.jpg (48738 bytes)019G.jpg (72616 bytes)
  019a3 copy.gif (55376 bytes)019AA.jpg (99371 bytes)019AB.jpg (39394 bytes)019a2 copy.gif (60915 bytes)woolworth.jpg (14266 bytes)019K.jpg (100192 bytes)019W.jpg (56084 bytes)019Z.jpg (40357 bytes)
  Pict0590.jpg (134121 bytes)Pict0591.jpg (129571 bytes)Pict0592.jpg (121645 bytes)Pict0593.jpg (125500 bytes)Pict0594.jpg (118337 bytes)Pict0580.jpg (124584 bytes)
  Pict0578.jpg (133785 bytes)Pict0579.jpg (121616 bytes)Pict0583.jpg (137354 bytes)Pict0584.jpg (134812 bytes)Pict0588.jpg (125657 bytes)Pict0589.jpg (128446 bytes)
  SCC019-Woolworth2.jpg (61022 bytes)SCC019-Woolworth.jpg (50851 bytes)
  Woolworth Building Architect: Cass Gilbert Completed: 1913 Frank W. Woolworth, the five-and-dime store king, commissioned architect Cass Gilbert to design a Gothic-style skyscraper on a full-block front on Broadway between Park Place and Barclay Street. When the building was erected it rose across the street from the main downtown Post Office by Alfred Mullett. This massive mansarded structure of 1875 was later demolished and the site reclaimed as part of City Hall Park. Woolworth wanted his building to become the tallest in New York, and in the world, which meant that it needed to rise more than 700 feet– the height of the Metropolitan Life Tower. As the height escalated from a projected 625 feet to 792 feet, the cost grew from an estimated $5 million to the final cost of $13.5 million. Extensive foundations and wind bracing necessary for the tall tower as well as the ornate terra-cotta cladding and sumptuous interior fittings both inflated costs and created one of the masterpieces of early skyscraper design. The exterior is clad in a cream colored terra cotta with subtle blue and yellow accents in the glaze. The design evokes the guildhall architecture of France and Belgium. Above the 24th floor a tower rises to the equivalent of 55-stories and is capped by a high-pitched copper roof, now a green patina, crowned with tracery and gargoyles. An observation deck, once open to the public, has been closed for decades. The sumptuous lobby features marble, fine mosaics and a rich program of sculpture, including brackets with medieval-style caricatures, including Mr. Woolworth counting his dimes and Gilbert cradling a model of the building. Allegorical murals of Commerce and Labor and ceiling vaults accented with thousands of gold tesserae make the lobby seem like a church. Indeed, the gothic tower was nicknamed "The Cathedral of Commerce." 
--------------------------------------------------------------------------------
Mr. Woolworth financed the skyscraper in cash, which was unusual for a project of this size and cost, and he noted that the tower would be a valuable generator of publicity for the company. Still, through the 1910s, the Woolworth Company only occupied one and a half stories of the building. The rest of the building was occupied by more than 1,000 tenants. For most of the twentieth century the building never had a mortgage -- something almost unheard of for such a large commercial structure. In 1998 the Woolworth Company's successor, the Venator Group, sold the tower for $155 million: this was the first time the property changed hands in its 85-year history. At the time of its completion the Woolworth Building was widely praised for its elegant massing, and the slender proportions of its tower. It was a paradigm of responsible high-rise architecture for the slender tower. which did not significantly limit the amounts of light reaching the street. Its slender silhouette contrasts strongly with the bulk of 120 Broadway, the Equitable Building, completed in 1915. Still, as a business proposition, the building's tower section has always been impractical since its floor-plate allowed only a small number of elevators, hardly enough to serve the needs of the first class office space it was intended to house. This problem may be rectified with the tower's conversion to residential use - a program that will not require such high elevator capacity. 2. City Hall and City Hall ParkArchitect: John McComb, Jr. and Joseph Francois Mangin Completed: 1811 Architect John McComb, who had designed Castle Clinton in Battery Park, joined forces with Joseph Francois Mangin, an emigré architect from France, to win the competition to design a new home for the city government. McComb and Mangin eschewed the standard English forms and simple materials that had until then defined the architecture of the new republic. Instead their design referenced French sources reflecting post-revolutionary politics City Hall Park has recently undergone extensive remodeling which created an open space with a nineteenth-century character. The elaborate tiled fountain and gaslights at the center of the park are reproductions of the park's mid nineteenth-century fixtures. 
--------------------------------------------------------------------------------

 

The Woolworth Building was commissioned in 1910 by Frank W. Woolworth, the head of a multi-million dollar chain of five-and-ten-cent stores. This was to be the headquarters of his vast empire, and as such, Woolworth wanted to the building to reflect not only the company's success, but the success of twentieth-century commerce as well. This building had to be a true "cathedral of commerce."

The Woolworth Building artfully avoids the common subdivisions of base, shaft and capital. The main tower, at the front and center of the building, rises with only three minor setbacks, capped by a pyramidal roof. As a whole, the tower seems to rise in one soaring vertical mass. The minor setbacks only accentuate the sense of height.

Essentially, the Woolworth Building is a thirty-story tower set upon a thirty story base. Vertical bays of windows and gothic-style spandrels are set off from one another by vertical piers that are meant to express the structure of the building.

Gilbert's challenge here was to synthesize traditional aesthetics in the structure of a new office building. After all, how does one design a sixty story Greek Temple or Italian palazzo?  With the completion of the Woolworth Building, Gilbert established a successful aesthetic for New York skyscrapers.

At the base, the building is a practical U-shaped mass that maximizes the amount of light in offices. It spirals upward in a sheer Gothic fantasy of arches, spires, flying buttresses and gargoyles. The Woolworth Building is essentially a twentieth century building clad in fifteenth century gothic details. But it works.

After the building opened, Gilbert objected to the constant comparisons between the Woolworth Building and a gothic cathedral. Numerous gothic ornamentations are apparent of course, but as Gilbert argued, the design of the Woolworth Building was no different than that of most other skyscrapers -- the building's surface expressed its structure, the steel frame. Whatever ornamentation was "hung" on the surface had little or nothing to do with structure itself.

Gilbert covered most of the building in a skin of ornamental cream-colored terra cotta instead of masonry to stress that the walls themselves, despite appearances, were not load-bearing.
Cass Gilbert would be hard pressed to claim that the Woolworth Building's interior reflected anything BUT a gothic cathedral. Designed as a grand arcade, the public areas are certainly gothic in nature. Warm marble, sculpted relief, vaulted mosaic ceilings and painted decoration all contribute to an awe-inspiring environment truly worthy of the title "cathedral of commerce."

E.V. Lucas, a visiting Englishman, in 1920, compared the Woolworth to the Cathedral of St. John the Devine and was moved to write, "No matter how many more millions of dollars are expended upon that strange medley of ancient forms which go to make up New York's new cathedral, where Romanesque and Gothic seem already to be ready for their divorce, the Woolworth Building will be New York's true fame. Whoever designed that graceful immensity not only gave commerce its most notable monument to date, but removed forever the slur upon skyscrapers. The Woolworth Building does not scrape the sky; it greets it."

The Woolworth Building is indeed worthy of the title "cathedral of commerce." It is not only a monument to the Woolworth empire, but also to the guilded age of New York City commerce and architecture.

Another rare fact about the Woolworth Building -- it served as the company's headquarters  right up until Woolworth's 1997 declaration of bankruptcy.

The Woolworth Building, at fifty-seven stories, is one of the oldest — and one of the most famous — skyscrapers in New York City. More than ninety years after its construction, it is still one of the fifty tallest buildings in the United States as well as one of the twenty tallest buildings in New York City. The building is a National Historic Landmark, having been listed in 1966.

Architecture
Constructed in neo-Gothic style by architect Cass Gilbert, who was commissioned by Frank Woolworth in 1910 to design the new corporate headquarters on Broadway, between Park Place and Barclay Street in Lower Manhattan, opposite City Hall, the Woolworth Building opened on April 24, 1913. Originally planned to be 625 feet (190.5 meters) high, in accordance with the area zoning laws, the building was elevated to 792 feet (241 meters); construction cost was US$13,500,000 and Woolworth paid in cash.

With splendor and a resemblance to European Gothic cathedrals, the structure was labeled the Cathedral of Commerce by the Reverend S. Parkes Cadman during the opening ceremony. The tallest building in the world until the construction of 40 Wall Street and the Chrysler Building in 1930, an observation deck on the 58th floor attracted visitors until 1945.

The building's tower, flush with the main frontage on Broadway, is raised on a block base with a narrow interior court for light. The exterior decoration was cast in limestone-colored, glazed architectural terra-cotta panels. Strongly articulated piers, carried — without interrupting cornices — right to the pyramidal cap, give the building its upward thrust. The Gothic detailing concentrated at the highly visible top is massively scaled, able to be read from the street level several hundred feet below. The ornate, cruciform lobby has a vaulted ceiling, mosaics, and sculpted caricatures that include Gilbert and Woolworth. Woolworth's private office, revetted in marble in French Empire style is preserved.

Engineers Gunvald Aus and Kort Berle designed the steel frame, supported on massive caissons that penetrate to bedrock. The high-speed elevators were innovative, and the building's high office-to-elevator ratio made the structure profitable. Tenants included the Irving Trust bank and Columbia Records, who housed a recording studio in the building.

Recently
Owned by the Woolworth company for 85 years until 1998, when the Venator Group (formerly the F.W. Woolworth Company) sold the building to the Witkoff Group for $155 million [1].

After the September 11, 2001 attacks a few blocks away, the building was without electricity and telephone service for a few weeks but suffered no significant damage. Increased post-attack security restricted access to most of the ornate lobby, previously a tourist attraction [2].

The structure has a long association with higher education, housing a number of Fordham University schools in the early 20th century. Today the building houses, among other tenants, Control Group Inc, and the New York University School of Continuing and Professional Studies' Center for Global Affairs.

In popular culture
In the computer game Sim City 3000, the "Quigley Insurance" building is modeled after the Woolworth Building.[citation needed]
The Woolworth Building is one of the available landmarks in the computer game Tycoon City: New York.[citation needed]
The Woolworth Building was featured in the showdown of Walt Disney Pictures' 2007 film Enchanted.
The Woolworth Building is featured in the 1999 thriller film The Bone Collector.

References
^ Woolworth Building. National Historic Landmark summary listing. National Park Service (2007-09-23).
^ ["The Woolworth Building", by Patricia Heintzelman and Cecil McKithan, January 6, 1978PDF (439 KiB) National Register of Historic Places Inventory-Nomination]. National Park Service (1978-01-06).
^ [The Woolworth Building--Accompanying 3 photos, exterior, from 1975.PDF (563 KiB) National Register of Historic Places Inventory-Nomination]. National Park Service (1978-01-06).

contact

nyc-architecture.com

links